MuSoutheast Asia, nyika izere nesimba nemikana,vakagovera mabhasikoro emagetsidziri kukurumidza kusimuka uye dzichiva chiono chakanaka mumigwagwa yemuguta. Kubva kumaguta ane chipatapata kuenda kumisha iri kure, kubva muzhizha rinopisa kusvika kuchando, mabhasikoro emagetsi anogoveranwa anodiwa zvikuru nevagari vemo nokuda kwokuva nyore kwavo, upfumi, uye ushamwari hwemhoteredzo.
Chii chinotyaira kusimudzira kwemoto wemabhasikoro emagetsi akagovaniswa mumusika weSoutheast Asia?
Musika wekuMaodzanyemba kwakadziva kumabvazuva kweAsia: A Blue Ocean yeMagetsi Akagovaniswa Mabhasikoro
Southeast Asia, inosanganisira Indochinese Peninsula neMalay Archipelago, inosanganisira nyika gumi neimwe dzine vanhu vakawanda uye kukurumidza kusimudzira hupfumi. Mumakore achangopfuura, nekuwedzera kwekukura kwemadhorobha uye kutsvaga kwevanhu nzira dzekufambisa dziri nyore, mabhasikoro emagetsi akagovaniswa akaunza mikana yebudiriro isati yamboitika mumusika weSoutheast Asia.
1.Market Kukura uye Kukura Kunogoneka
Sekureva kweASEANstats, kubva muna 2023, muridzi wemidhudhudhu muSoutheast Asia akasvika mamirioni mazana maviri nemakumi mashanu, aine mwero wemuridzi wega wega wezvikamu zvinosvika 0.4. Mukati memusika uyu wakakura wemidhudhudhu, chikamu chemusika chemagetsi mavhiri maviri chichiri chakadzikira. Zvinoenderana neMotorcycle Data, muQ1 2024, kutengeswa kwemudhudhudhu kweSoutheast Asia kwakaverengera 24% yemugove wemusika wepasi rose, uchingoiswa mushure meIndia. Izvi zvinoratidza kuti Southeast Asia yemagetsi maviri-mavhiri musika uchine hukuru hwekukura.
Sekureva kwehuwandu hweBoston Consulting Group, kubva muna Chivabvu 2022, musika wepasi rose wekufamba-famba, unotongwa nemagetsi maviri-mavhiri, wakasvika mabhiriyoni zana emadhora muhukuru, paine chiyero chinotarisirwa kukura kwepagore chinodarika makumi matatu muzana mumakore gumi anotevera. Izvi zvinosimbisazve kugona kukuru kwemusika wekuSoutheast Asia wemagetsi maviri-mavhiri maviri.
2.Policy Support uye Market Demand
Hurumende dzemuSoutheast Asia dzakadzika mitemo yekukurudzira kugadzirwa kwemagetsi anofambisa mavhiri maviri. Hurumende yeIndonesia, kuti ideredze kunetseka kwemafuta uye kudzvanywa kwemari, inokurudzira zvakasimba mutemo we "oiri-ku-magetsi", ichikurudzira vanhu kushandisa magetsi maviri-mavhiri panzvimbo pechinyakare midhudhudhu. Thailand, Philippines, nedzimwe nyika dzakaunzawo nhevedzano yemitemo yekutsigira kugadzirwa kwemotokari nyowani dzemagetsi.
Panyaya yekuda kwemusika, Southeast Asia inoshaya zvifambiso zveveruzhinji, ine huwandu hwevanhu, uye yakatarisana nekutsvikinyidzana kwemigwagwa nekuda kwenzvimbo ine makomo, zvichikonzera nguva dzekufamba kwenguva refu kune vagari. Pamusoro pezvo, mihoro yevagari haikwanise kutsigira mutengo wemotokari, zvichiita kuti midhudhudhu ive nzira huru yekufambisa muSoutheast Asia. Mabhasikoro emagetsi akagovaniswa, senzira iri nyore, yehupfumi, uye ine hushamwari nharaunda yekufambisa, inozadzisa zvakakwana zvinodiwa nevagari vekufamba.
Zvidzidzo Zvakabudirira
MuSoutheast Asiayakagovaniswa yemagetsi bhasikoro musika, nyaya mbiri dzakabudirira dzinomira pachena: oBike naGogoro.
1.oBike: Muenzaniso Unobudirira weSingaporean Bike-Sharing Startup
oBike, yekutanga yekuSingapore yekugovera bhasikoro, yakakurumidza kusimuka mumakore mashoma apfuura uye yave imwe yemakambani anotungamira muSoutheast Asia akagovana musika wemabhasikoro emagetsi. Zvakavanzika zvekubudirira kwayo zviri muzvikamu zvinotevera:
Zvakanakira Zvenzvimbo: oBike inokwirisa zvizere midzi yayo yeSingapore, inonzwisisa zvakadzama zvinodiwa nemusika wemuno uye maitiro evashandisi. Semuenzaniso, yakaunza akagovaniswa mabhasikoro emagetsi mabhasikoro akakodzera nzvimbo yenzvimbo uye mamiriro ekunze muSingapore, achipa ari nyore ekurojesa bhasikoro uye kudzoka masevhisi, uye kuhwina kufarirwa kwevashandisi.
Mashandiro Akanaka: oBike inotarisa mukuvandudza mashandiro ekushandisa nekushandisa hombe yekuongorora data uye hungwaru hwekugadzira kuti uwane hungwaru kuronga uye kurongeka kwakaringana kwemotokari. Izvi hazvisi kungovandudza mashandisirwo emotokari asiwo zvinoderedza mari yekushandisa.
Strategic Kudyidzana: oBike inoshandira pamwe nehurumende dzenzvimbo nemabhizinesi kusimudzira pamwe kusimudzira musika wemagetsi bhasikoro wakagovaniswa. Semuyenzaniso, yakaumba kudyidzana kwakasimba neKTMB Metro muMalaysia kuti iwane hukama husina mutsetse pakati pemabhasikoro emagetsi akagovaniswa uye ne subway system; zvakare yakabatana nemabhizinesi emuno muThailand kusimudziraakagovera mapurojekiti ebhasikoro emagetsi. oBike yatora 70% yemugove wemusika webhasikoro muIndonesia.
2.Gogoro: Kumaodzanyemba kwakadziva kumabvazuva kweAsia Layout yeTaiwan's Bhatiri-Swapping Giant
Gogoro, hofori yeTaiwan inochinja bhatiri, inocherechedzwawo nemagadzirirwo ayo mumusika weSoutheast Asia. Kubudirira kwayo kunoratidzwa muzvikamu zvinotevera:
Tekinoroji Innovation: Gogoro inomira zvakanaka mumusika weSoutheast Asia nehunyanzvi hwayo hwekuchinjisa mabhatiri. Zviteshi zvaro zvekuchinja bhatiri zvinogona kupedzisa kutsiva bhatiri munguva pfupi, zvichivandudza zvakanyanya kushanda zvakanaka kwemabhasikoro emagetsi akagovaniswa.
Win-Win Cooperation: Gogoro vanoshanda nesimba neIndonesia tech hofori Gojet kusimudzira pamwe chete kusimudzirayakagovaniswa yemagetsi bhasikoro musika. Kuburikidza nekushandira pamwe, mapato ese ari maviri akawana kugovana zviwanikwa uye zvakanakira, pamwe chete kuongorora musika weSoutheast Asia.
Rutsigiro rwePolisi: Kusimukira kwaGogoro mumusika weIndonesia kwakawana rutsigiro rwakasimba kubva kuhurumende yemuno. Hurumende yeIndonesia inokurudzira kuvandudzwa kwemidhudhudhu yemagetsi uye zviteshi zvekuchinjisa mabhatiri, ichipa vimbiso yakasimba yekurongeka kwaGogoro mumusika weIndonesia.
Zvakavanzika zveKubudirira muSoutheast Asia Market
Kuburikidza nekuongororwa kwezviitiko izvi zvakabudirira, hazvina kuoma kuwana zvakavanzika zvebudiriro yemabhasikoro emagetsi akagovaniswa mumusika weSoutheast Asia:
1.Kunzwisisa Kwakadzika kweKuda Kwemusika
Asati apinda mumusika weSoutheast Asia,akagovera makambani ebhasikoro emagetsizvinoda kunzwisisa zvakadzama kudiwa kwemusika wemuno uye maitiro evashandisi. Chete nekunzwisisa zvizere zvinodiwa nemusika ndipo makambani anogona kutanga zvigadzirwa nemasevhisi anosangana nezvinodiwa nevashandisi, nekudaro achihwina nyasha dzavo.
2.Kuvandudza Kushanda Kwekushanda
Makambani emabhasikoro emagetsi akagovaniswa anofanirwa kutarisa mukuvandudza mashandiro ekushanda nekushandisa hombe yekuongorora data uye hungwaru hwekugadzira kuti uwane hungwaru kuronga uye kurongeka kwakaringana kwemotokari. Izvi hazvisi kungovandudza mashandisirwo emotokari asiwo zvinoderedza mari yekushandisa.
3.Kusimbisa Strategic Kudyidzana
Makambani emabhasikoro emagetsi akagovaniswa anofanirwa kushandira pamwe nehurumende dzenzvimbo nemabhizinesi kusimudzira pamwe kusimudzira musika wemagetsi bhasikoro wakagovaniswa. Kuburikidza nekushandira pamwe, mapato ese ari maviri anogona kuwana zviwanikwa zvekugovanisa uye anowirirana mabhenefiti, pamwe chete kuongorora musika.
4.Innovating Technology uye Zvigadzirwa
Makambani emabhasikoro emagetsi akagovaniswa anofanirwa kuenderera mberi nekuvandudza tekinoroji uye zvigadzirwa kuti zvisangane nemusika uri kubuda uye nekusimudzira zvinodiwa nevashandisi. Semuyenzaniso, kuvandudza hunyanzvi hwemabhatiri hunoshanda, hwakachengeteka, uye hune hushamwari hwakatipoteredza; kuunza mamwe mamodheru uye anoshanda akagovaniswa emagetsi mabhasikoro marudzi, nezvimwe.
Matarisiro ekusimudzira emabhasikoro emagetsi akagovaniswa mumusika weSoutheast Asia akafara. Nekukwidziridza kwekugara kwemadhorobha uye nekuwedzera kwevanhu kutsvaga nzira dzekufambisa dziri nyore, mabhasikoro emagetsi akagovaniswa anozova nzira inofarirwa yekufambisa kune vagari vakawanda.
Saizi yemusika icharamba ichiwedzera. Nerutsigiro rwuri kuwedzera rwehurumende dzeSoutheast Asia dzemotokari dzesimba idzva uye kuwedzera kwevanhu kutsvaga nzira dzekufambisa dziri nyore, saizi yemusika wemagetsi wakagovaniswa bhasikoro muSoutheast Asia ucharamba uchikura. Zvinotarisirwa kuti mumakore mashoma anotevera, iyo Southeast Asia yakagovaniswa yemagetsi bhasikoro musika ichachengetedza yakakwirira kukura maitiro.
Tekinoroji itsva icharamba ichikurumidza. Nekuenderera mberi kwekufambira mberi kwetekinoroji uye nekuenderera mberi kwekuvandudzwa kwehunyanzvi hwekuvandudza, hunyanzvi hwetekinoroji hwemabhasikoro emagetsi akagovaniswa huchawedzerawo. Semuyenzaniso, mabhindauko achaitwa mukuwedzera bhatiri renji, kumhanyisa kumhanya kwekuchaja, nekuvandudza kuchengetedzeka kwemotokari.
Mamiriro ekubatana anozove akasiyana. Maitiro ekubatirana pakati pemakambani emagetsi mabhasikoro akagovaniswa anozove akasiyana. Kunze kwekushandira pamwe nehurumende dzemuno nemabhizinesi, vachashanda pamwe chete nemasangano ekutsvagisa zvesainzi nemayunivhesiti kusimudzira pamwe chete hunyanzvi nekusimudzira.yakagovaniswa tekinoroji yebhasikoro yemagetsi.
Iko kusimudzira kunotyisa kwemabhasikoro emagetsi akagovaniswa mumusika weSoutheast Asia hakusi netsaona asi kunotungamirwa nekureruka kwavo, hupfumi, uye hushamwari hwezvakatipoteredza, pamwe nerutsigiro rwemitemo uye kudiwa kwemusika kubva kuhurumende dzeSoutheast Asia.
Panguva imwecheteyo, kukwidziridzwa kwehunyanzvi hwekuvandudza tekinoroji uye kusiyanisa nzira dzekushandira pamwe kuchaisawo hutsva hutsva mukusimudzira mabhasikoro emagetsi akagovaniswa mumusika weSoutheast Asia.
Forakagovera makambani ebhasikoro emagetsi, misika yeSoutheast Asia pasina mubvunzo igungwa rebhuruu rizere nemikana. Makambani anofanirwa kutora mikana yemusika, kuenderera mberi nekuvandudza tekinoroji uye zvigadzirwa, kuvandudza mashandiro ekushanda uye mhando yebasa kuti isangane nemusika uri kubuda uye kusimudzira zvinodiwa nevashandisi. Vanofanirawo kushanda nesimba pamwe nehurumende dzenzvimbo nemabhizinesi kusimudzira pamwe chete kusimudzira kwemusika wemagetsi bhasikoro wakagovaniswa uye kuwana mibairo yekuhwina.
Makambani anofanirwawo kuterera kune mirau yemitemo uye shanduko yemamiriro emusika muSoutheast Asia nyika kuti dzigadzirise marongero emusika uye nzira dzekusimudzira nenguva. Vanofanira kugadzira nzira dzemusika dzakasiyana zvichienderana nemirairo yemitemo uye nharaunda dzemusika dzenyika dzakasiyana; kusimbisa kutaurirana nekushandira pamwe nehurumende dzenzvimbo nemabhizinesi, nezvimwe.
Nguva yekutumira: Zvita-25-2024
